Mon premier blog

Scoring Points: How Tesco Is Winning Customer Loyalty Clive Humby, Terry Hunt
Publisher:

Posted by carrie77 on 4/9/2007 at 7:42 AM Moderator. A good read on loyalty cards is Scoring Points: How Tesco Continues to Win Customer Loyalty Hope this helps. In the current economic climate, customers are From a commercial point of view, the way to bring that indefinable added something that customers seek is often through a loyalty scheme. Suffolk Marketing Blog - How to Win Customer Loyalty. Over 350 executives from 42 countries and over 140 companies in the retail sector joined us in Amsterdam for an action packed agenda, exploring how retailers should differentiate to win customer loyalty. If you're considering setting up such a scheme, the Sainsbury's gives points, Tesco gives discounts; the difference is subtle but key to attracting their different target audiences. "If you're in marketing and you don't know the Tesco story, you're using antiquated techniques and approaches. So as part of my summer holiday reading this year, I took away Scoring Points: How Tesco Continues to WIn Customer Loyalty, a book that tells the tale of the Tesco Loyalty Card. Scoring Points: How Tesco is Winning Customer Loyalty book download Download Scoring Points: How Tesco is Winning Customer Loyalty Scoring Points: How Tesco is Winning Customer Loyalty: Clive Humby. This is the future of marketing. We were honoured to host high profile industry experts, including Sir Terry Leahy, former CEO of Tesco, who gave a thought-provoking keynote address on his experience of management in the retail sector.